The United States is the biggest manufacturer of top 10 energy drinks. Up to now, as of 2024, the U.S. has some of the largest energy drink companies, including Red Bull, Monster, and 5-hour Energy. Even though Red Bull began in Austria, it has primary factories located in the U.S., which contributes massively to the country’s market share. Red Bull controlled approximately 40% of global energy drink market share in 2023, and a great deal of that revenue comes from sales in the United States.
Monster Energy, with its base of operations in Corona, California, dominates about 25% of the global market share. Thanks to its comprehensive distribution network within the U.S. and around the globe, Monster ranks as one of the best-performing brands in the industry. Revenue at the company per annum exceeded $5.5 billion in 2023, mostly from sales within the U.S. energy drink sector, estimated to be over $20 billion.
Another popular U.S.-based brand is Bang Energy. With its increasing popularity, especially among the fitness community, Bang has seen a 20% annual increase in sales. As of 2024, the company reported that its sales had reached over $1 billion, placing it in the top 10 energy drinks globally. Its zero-calorie, performance-driven formula has become popular with consumers, particularly in the United States.
5-hour Energy, the Michigan-based American company, continues to dominate the small-serve energy shot market. As of 2023, 5-hour Energy captured a top market share with over 1 billion units sold worldwide. Having a higher amount of caffeine per ounce than the majority of other energy drinks, it has created a niche within the United States market for people looking for an immediate energy rush without the additional size of traditional energy drinks.
While other countries are also engaged in the production of energy drinks, the U.S. has remained a significant producer. Companies like Celsius, with a 12% increase in market share in 2024, and Alani Nu, with a growing presence, contribute to the leadership of the U.S. in the sector. These companies, along with market leaders like Red Bull and Monster, position the U.S. at the forefront of energy drink production and innovation.
For the latest on the top brands leading the energy drink industry, see the top 10 energy drinks and how they are conquering the world.